Fysiomed — Rebranding & Digital Transformation

Agency: Creative Communication Solutios | Martin Cornelissen | Endeavour

Brand positioning and digital renewal, focused on performance and measurable results.

Context

Fysiomed is a leading multidisciplinary centre for (elite) athletes, bringing together more than 28 medical and paramedical specialties under one roof. The ambition was to strengthen the brand and consistently translate the core proposition “Energize your goals” into a contemporary, internationally oriented digital experience.

Approach

Building on an enhanced brand strategy, the brand proposition was translated both conceptually and visually into digital touchpoints. Central to this was the development of a new website that clearly structures Fysiomed’s extensive expertise while conveying performance, professionalism and collaboration — aligned with the expectations of elite sports and high-end medical care.

In addition to concept and creation, ongoing digital consultancy and guidance focused on user experience, conversion optimisation and international scalability.

Results

  • Clear positioning of Fysiomed as a high-performance medical centre

  • Renewed website aligning brand, expertise and ambition

  • Measurable increase in online conversion

  • A robust digital foundation for national and international audiences

Impact

The rebranding and digital renewal strengthened Fysiomed both as a brand and as a digital platform. It created an environment where medical expertise, performance thinking and usability converge — fully aligned with the promise to maximise and optimise performance.