My role
I advised on and led the digital strategy and conceptual development for multiple pan-European product introductions.
— Digital strategy for the launch of Canon’s first generation of digital cameras
— Concept development for pre-purchase digital product experiences
— Customer journey design from online orientation through to retail
— A scalable rollout model applied across 24 European markets
The strategy focused on:
This approach accelerated adoption, reduced uncertainty around new technology and created a repeatable digital go-to-market model for both consumer and professional products.
Why this work matters
This case illustrates how digital communication can function as a strategic adoption accelerator — long before “customer journey” became a formal discipline.
