I work at the intersection of storytelling, creativity and digital strategy.
For more than twenty years, I’ve been translating complex ideas into stories that people can understand, relate to and act upon. My background spans digital strategy, content creation and creative production, across public, commercial and non-profit organisations.
What drives me is not technology for its own sake, but how digital tools can strengthen stories and make them more human. I combine strategic thinking with hands-on execution to create content and platforms that are clear, consistent and meaningful.
My strength lies in connecting narrative and execution: ideas that make sense, creativity that adds meaning, and technology that supports delivery — resulting in work that resonates and delivers impact.
I work across the full creative process, from idea to production. My work typically sits at the intersection of:
Story & Strategy
Shaping narratives that give direction to brands, organisations and transformation themes.
Creative Production
Hands-on creation of video, audio, visual content and immersive experiences — from concept to final delivery.
Digital Platforms & Channels
Developing and evolving digital platforms and content ecosystems that support storytelling across channels.
Collaboration & Consistency
Working closely with multidisciplinary teams to ensure tone, quality and coherence across all touchpoints.
I collaborate with marketers, consultants, creatives and subject-matter experts, helping them translate knowledge and strategy into engaging content that works in practice.
My way of working is content-driven, collaborative and hands-on. I combine strategic overview with direct involvement in making and producing — not at a distance, but close to the story, the content and the people involved.
1. Clarifying the story
Every project starts with understanding the core message. What needs to be communicated, to whom, and why? From there, I help shape a narrative that feels relevant and human.
2. From idea to production
I translate concepts into concrete formats: video, podcasts, visual design, events or digital experiences. I enjoy being involved in scripting, filming, editing and refining content until it feels right.
3. Working together
I collaborate closely with multidisciplinary teams — marketing, UX, design, tech and content — acting as a connector who keeps everyone aligned around a shared story.
4. Quality and consistency
I stay involved throughout delivery, safeguarding tone, visual identity and storytelling quality across channels and formats.
5. Impact and learning
Good content should work. I pay attention to how stories land, how they’re used, and how they can be improved over time — always with an eye on long-term relevance.
I translate ideas into stories, and stories into content that makes sense and makes an impact.
I work in environments where content, communication and digital choices truly matter — often complex settings with multiple stakeholders, disciplines and perspectives.
Complex organisations
Public and private organisations where clarity, consistency and storytelling are essential across teams and audiences.
Brands in change or growth
Organisations working on repositioning, transformation or expansion, where stories help guide people through change.
Multidisciplinary teams
Settings where marketing, design, content and technology come together, and collaboration determines success.
Innovation-driven projects
Initiatives involving AI, immersive media (including VR) and new digital formats — applied thoughtfully to communication, learning and engagement.
Public, commercial and non-profit sectors
Different goals, similar challenges: making complex topics understandable and relevant.
I feel most at home where stories need to bridge strategy and reality, and where collaboration makes the difference.
My background spans agency, consultancy and in-house roles, which allows me to move easily between thinking and making. I’ve worked closely with leadership teams, experts and creative professionals, often in international and multidisciplinary contexts.
This combination of experience enables me to contribute strategically while staying hands-on in execution — shaping stories, producing content and helping organisations communicate with clarity and confidence.
