International brand renewal, aligning strategy, identity and activation.
As a globally operating brand, Perfetti van Melle faces the ongoing challenge of remaining recognisable, relevant and contemporary across markets. The objective was to strengthen the brand foundation for customers, partners and employees alike — creating clarity, consistency and future readiness.
A comprehensive brand strategy and refined value proposition were developed to clearly articulate the core DNA of Perfetti van Melle. Building on this strategic foundation, a new brand concept and visual identity were created and captured in a detailed brand bible.
The rebranding was rolled out across multiple touchpoints:
Campaigns for corporate, trade and HR communication
Print and digital assets for both B2B and B2C audiences
Ongoing digital consultancy and guidance to ensure brand consistency
A future-ready brand with a strong and cohesive identity. The new visual language and campaigns brought clarity, energy and recognisability to all communications. Perfetti van Melle now has a strengthened brand platform to further develop lasting relationships with customers, partners and employees worldwide.
