I’ve always been fascinated by how technology can strengthen storytelling — not by making it louder, but by making it more human.
From the early days of the internet in Amsterdam to creating immersive VR experiences today, my work has always revolved around one thing: turning complex ideas into stories people actually understand and connect with.
I enjoy being involved throughout the entire creative process. Thinking about the narrative, shaping the concept, and then actually making it — whether that’s video, audio, visual content, or immersive experiences. I work best when I can collaborate closely with subject-matter experts and translate their knowledge into clear, engaging stories.
Alongside my work in digital strategy and immersive media, I’ve spent years as a voice-over artist for brands like Cartoon Network, Discovery, KLM, and Apple — which sharpened my sense for tone, pacing, and authenticity in storytelling.
I believe innovation only works when it serves people. That’s why I’m drawn to roles where creativity, content, and collaboration come together to create real impact.
I am Bart Overes, Creative & Strategy Director with more than twenty years of experience in digital strategy, brand positioning and the development of digital platforms and ecosystems. I connect strategy, creativity and technology into coherent digital solutions.
If you’re interested in building stories that feel human, thoughtful, and relevant, I’m always happy to connect.
I work at the intersection of strategy, creativity and making.
I develop and realise digital stories and platforms — from the first narrative idea to the final execution. I enjoy shaping the concept, working closely with subject-matter experts, and then actually producing the content: video, audio, visual assets or immersive experiences.
My role is often to translate complex strategies and transformation themes into clear, engaging stories that feel human and relevant. I connect brand strategy with digital execution, always with a strong focus on tone, consistency and impact.
Along the way, I collaborate with multidisciplinary teams — marketing, design, UX, tech and content — and advise leadership on how digital choices can strengthen storytelling, now and in the long term.
Always focused on what works — creatively, strategically and in practice.
The cases below demonstrate how strategic thinking is translated into high-quality content and digital solutions — with a strong focus on execution, coherence and measurable impact. View all cases →
My background spans agency, consultancy and in-house roles, which allows me to move easily between thinking and making. I’ve worked closely with leadership teams, experts and creative professionals, often in international and multidisciplinary contexts.
This combination of experience enables me to contribute strategically while staying hands-on in execution — shaping stories, producing content and helping organisations communicate with clarity and confidence.
I am open to senior roles and strategic collaborations where digital strategy, innovation, execution and responsibility come together.
