{"id":6293,"date":"2026-01-06T09:41:03","date_gmt":"2026-01-06T09:41:03","guid":{"rendered":"https:\/\/www.bartoveres.nl\/msn_uk\/"},"modified":"2026-01-07T09:15:25","modified_gmt":"2026-01-07T09:15:25","slug":"msn_uk","status":"publish","type":"page","link":"https:\/\/www.bartoveres.nl\/nl\/msn_uk\/","title":{"rendered":"MSN_UK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6293\" class=\"elementor elementor-6293 elementor-6075\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5cb69 e-flex e-con-boxed e-con e-parent\" data-id=\"8c5cb69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45394a9 e-con-full e-flex e-con e-child\" data-id=\"45394a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3b00a elementor-widget elementor-widget-heading\" data-id=\"9f3b00a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Microsoft \/ MSN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f904dc4 elementor-widget elementor-widget-heading\" data-id=\"f904dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platformstrategie, merksamenhang &amp; gebruikersgroei op nationale schaal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5765d elementor-widget elementor-widget-heading\" data-id=\"8c5765d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumentenplatform \u00b7 Nederland \/ Europa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-005ed8e e-con-full e-flex e-con e-child\" data-id=\"005ed8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d1ae3f e-flex e-con-boxed e-con e-parent\" data-id=\"7d1ae3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d32491 e-con-full e-flex e-con e-child\" data-id=\"5d32491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f34c8d elementor-widget elementor-widget-text-editor\" data-id=\"8f34c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leidde de strategische communicatie en conceptuele richting van MSN&#8217;s nationale platformstrategie tijdens een periode van snelle groei en fragmentatie. De uitdaging was om samenhang te cre\u00ebren tussen verschillende diensten (waaronder Hotmail, Search en contentpartners) en tegelijkertijd de gebruikersadoptie en betrokkenheid te versnellen.<\/p><p>Het werk resulteerde in:<\/p><ul><li>MSN.nl werd meerdere jaren achtereen de meest bezochte website van Nederland<\/li><li>Sterke groei in gebruik en merkherkenning van MSN-diensten<\/li><li>Een consistente platformnarratie over consumenten- en partnerkanalen<\/li><\/ul><p>De aanpak werd erkend met de Microsoft EMEA &#8220;Case of the Year&#8221; Award en werd later vertaald naar internationale verkoop- en marketingframeworks binnen het Microsoft-ecosysteem.<\/p><p>Waarom dit werk belangrijk is<br>Dit project demonstreert vroeg platformdenken op schaal: het verminderen van complexiteit, het stimuleren van adoptie en het cre\u00ebren van merksamenhang in een snel groeiend digitaal ecosysteem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c72157 e-con-full e-flex e-con e-child\" data-id=\"9c72157\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f459b elementor-widget elementor-widget-image\" data-id=\"f9f459b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"930\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/MSN.png\" class=\"attachment-full size-full wp-image-3527\" alt=\"MSN\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/MSN.png 1600w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/MSN-1536x893.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87bb40e elementor-widget elementor-widget-image\" data-id=\"87bb40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"784\" height=\"461\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/MSN_ADV_full-1.gif\" class=\"attachment-large size-large wp-image-3678\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9c572 elementor-widget elementor-widget-video\" data-id=\"6c9c572\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/MSN-Papi-2001.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft \/ MSN Platformstrategie, merksamenhang &amp; gebruikersgroei op nationale schaal Consumentenplatform \u00b7 Nederland \/ Europa Leidde de strategische communicatie en conceptuele richting van MSN&#8217;s nationale platformstrategie tijdens een periode van snelle groei en fragmentatie. De uitdaging was om samenhang te cre\u00ebren tussen verschillende diensten (waaronder Hotmail, Search en contentpartners) en tegelijkertijd de gebruikersadoptie en betrokkenheid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6293","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/6293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/comments?post=6293"}],"version-history":[{"count":1,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/6293\/revisions"}],"predecessor-version":[{"id":6294,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/6293\/revisions\/6294"}],"wp:attachment":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/media?parent=6293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}