{"id":4967,"date":"2025-08-15T09:58:00","date_gmt":"2025-08-15T09:58:00","guid":{"rendered":"https:\/\/www.bartoveres.nl\/?page_id=4967"},"modified":"2026-01-14T09:33:30","modified_gmt":"2026-01-14T09:33:30","slug":"ing","status":"publish","type":"page","link":"https:\/\/www.bartoveres.nl\/nl\/ing\/","title":{"rendered":"ING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4967\" class=\"elementor elementor-4967\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef9a725 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef9a725\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06de9dd\" data-id=\"06de9dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e95a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e95a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-779540a\" data-id=\"779540a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c043f0 elementor-widget elementor-widget-heading\" data-id=\"7c043f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ING \u2014 Virtual Reality voor Document &amp; Content Services (Amsterdam &amp; Brussel)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f91e7 elementor-widget elementor-widget-text-editor\" data-id=\"06f91e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Onderzoek naar de toegevoegde waarde van VR binnen interne communicatie en training, met focus op beleving, begrip en adoptie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac868a elementor-widget elementor-widget-heading\" data-id=\"6ac868a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dea2fb elementor-widget elementor-widget-text-editor\" data-id=\"4dea2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Binnen de Document &amp; Content Services (D&amp;CS) tribe van ING ontstond de vraag welke rol Virtual Reality kan spelen naast bestaande communicatie- en leermiddelen. De doelgroep bestond uit D&amp;CS-medewerkers in Nederland en Belgi\u00eb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81362b0 elementor-widget elementor-widget-heading\" data-id=\"81362b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aanpak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489f31b elementor-widget elementor-widget-text-editor\" data-id=\"489f31b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"646\" data-end=\"879\">Er werden twee compacte, hands-on VR-brainstorms georganiseerd \u2014 \u00e9\u00e9n in Amsterdam en \u00e9\u00e9n in Brussel. In plaats van VR theoretisch toe te lichten, ervoeren deelnemers de technologie direct via korte demo\u2019s en voorbeelden.<\/p><p data-start=\"881\" data-end=\"1051\">Vervolgens werkten teams met een eenvoudige, gestructureerde canvas:<br data-start=\"949\" data-end=\"952\" \/><em data-start=\"952\" data-end=\"1051\">Use case \u2192 Doel \u2192 Doelgroep \u2192 Moment in de journey \u2192 Wat vervangt of ondersteunt VR? \u2192 KPI \u2192 MVP.<\/em><\/p><p data-start=\"1053\" data-end=\"1233\">Met behulp van een impact\/effort-matrix werden idee\u00ebn geprioriteerd, waardoor snel inzicht ontstond waar VR daadwerkelijk meerwaarde biedt \u2014 en waar traditionele middelen volstaan.<\/p><p data-start=\"1235\" data-end=\"1269\"><strong data-start=\"1235\" data-end=\"1267\">Conceptrichtingen (selectie)<\/strong><\/p><ul data-start=\"1270\" data-end=\"2160\"><li data-start=\"1270\" data-end=\"1450\"><p data-start=\"1272\" data-end=\"1450\"><strong data-start=\"1272\" data-end=\"1306\">Inside D&amp;CS \u2014 onboarding in VR<\/strong><br data-start=\"1306\" data-end=\"1309\" \/>Een virtuele rondleiding voor nieuwe collega\u2019s door de volledige keten: van documentinstroom en verwerking tot archivering en compliance.<\/p><\/li><li data-start=\"1452\" data-end=\"1640\"><p data-start=\"1454\" data-end=\"1640\"><strong data-start=\"1454\" data-end=\"1509\">Proces\u00ads simulatie: \u201cvan document tot klantdossier\u201d<\/strong><br data-start=\"1509\" data-end=\"1512\" \/>Stap-voor-stap inzicht in risico\u2019s, wachttijden en overdrachtsmomenten, ter ondersteuning van procesverbetering en training.<\/p><\/li><li data-start=\"1642\" data-end=\"1824\"><p data-start=\"1644\" data-end=\"1824\"><strong data-start=\"1644\" data-end=\"1689\">Privacy &amp; compliance in praktijksituaties<\/strong><br data-start=\"1689\" data-end=\"1692\" \/>Oefenen in VR met herkenbare scenario\u2019s zoals dataminimalisatie, bewaartermijnen en incidentmelding, inclusief directe feedback.<\/p><\/li><li data-start=\"1826\" data-end=\"2008\"><p data-start=\"1828\" data-end=\"2008\"><strong data-start=\"1828\" data-end=\"1877\">Change adoption: nieuwe werkwijzen en tooling<\/strong><br data-start=\"1877\" data-end=\"1880\" \/>Korte VR-walkthroughs ter vervanging van uitgebreide handleidingen, voor snellere adoptie bij releases of proceswijzigingen.<\/p><\/li><li data-start=\"2010\" data-end=\"2160\"><p data-start=\"2012\" data-end=\"2160\"><strong data-start=\"2012\" data-end=\"2038\">Virtuele locatie\u00ad tour<\/strong><br data-start=\"2038\" data-end=\"2041\" \/>Toegankelijke 360\u00b0-tours van scanstraten en archieflocaties voor stakeholders die niet fysiek aanwezig kunnen zijn.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d539d25 elementor-widget elementor-widget-heading\" data-id=\"d539d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat het opleverde<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515831c elementor-widget elementor-widget-text-editor\" data-id=\"515831c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"2186\" data-end=\"2335\"><p data-start=\"2188\" data-end=\"2335\">Een geprioriteerde shortlist van kansrijke VR-use cases, elk met een beknopt MVP-voorstel (content, rollen, security- en privacycheck, hardware).<\/p><\/li><li data-start=\"2336\" data-end=\"2458\"><p data-start=\"2338\" data-end=\"2458\">Heldere KPI\u2019s per concept, zoals time-to-understanding, adoptiesnelheid, foutreductie in processen en trainingseffect.<\/p><\/li><li data-start=\"2459\" data-end=\"2564\"><p data-start=\"2461\" data-end=\"2564\">Draagvlak binnen teams in zowel Nederland als Belgi\u00eb, met een gedeelde taal en concrete vervolgstappen.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e9d94 elementor-widget elementor-widget-heading\" data-id=\"93e9d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waarom dit werkt voor D&amp;CS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd65a3 elementor-widget elementor-widget-text-editor\" data-id=\"3cd65a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VR versterkt precies daar waar begrip, ervaring en oefenen centraal staan. Complexe ketens worden intu\u00eftief, verandering wordt tastbaar en gewenst gedrag is trainbaar \u2014 zonder dikke decks of langdurige klassikale sessies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fa4d55\" data-id=\"6fa4d55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ca2a5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"54ca2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"581\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/INGLogo.png\" class=\"attachment-full size-full wp-image-4940\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de1e4a elementor-widget elementor-widget-image\" data-id=\"8de1e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"446\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/360ING1200V2.jpg\" class=\"attachment-full size-full wp-image-4969\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d03f07 elementor-widget elementor-widget-image\" data-id=\"6d03f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/ING_teams1V2.jpg\" class=\"attachment-large size-large wp-image-4963\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bca1d elementor-widget elementor-widget-image\" data-id=\"b5bca1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2016\" height=\"1134\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/ING_teamsv2.png\" class=\"attachment-full size-full wp-image-4984\" alt=\"\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/ING_teamsv2.png 2016w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/ING_teamsv2-1536x864.png 1536w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7613ec2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7613ec2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b47ea1\" data-id=\"2b47ea1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e7354a elementor-widget elementor-widget-testimonial\" data-id=\"6e7354a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Het VR-sessie werd zeer goed ontvangen door de deelnemers. Zowel de cultuursessie als de inzet van VR voor het on-boarden van nieuwe medewerkers door een kijkje te laten nemen in onze keten werden enthousiast ontvangen.<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Ed Spitteler<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Expertiselead Outbound Customer Communication ING<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ING \u2014 Virtual Reality voor Document &amp; Content Services (Amsterdam &amp; Brussel) Onderzoek naar de toegevoegde waarde van VR binnen interne communicatie en training, met focus op beleving, begrip en adoptie. Context Binnen de Document &amp; Content Services (D&amp;CS) tribe van ING ontstond de vraag welke rol Virtual Reality kan spelen naast bestaande communicatie- en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4967","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/4967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/comments?post=4967"}],"version-history":[{"count":31,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/4967\/revisions"}],"predecessor-version":[{"id":6774,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/4967\/revisions\/6774"}],"wp:attachment":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/media?parent=4967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}