{"id":3833,"date":"2025-07-09T09:20:04","date_gmt":"2025-07-09T09:20:04","guid":{"rendered":"https:\/\/www.thereisonlyonevoice.nl\/?page_id=3833"},"modified":"2026-01-14T10:17:27","modified_gmt":"2026-01-14T10:17:27","slug":"kesselskramer","status":"publish","type":"page","link":"https:\/\/www.bartoveres.nl\/nl\/kesselskramer\/","title":{"rendered":"kesselskramer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3833\" class=\"elementor elementor-3833\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad39985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad39985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39c7ddc\" data-id=\"39c7ddc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3874a1b elementor-widget elementor-widget-heading\" data-id=\"3874a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KesselsKramer \u2014 Digitale platforms &amp; campagne-extensies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a533c84 elementor-widget elementor-widget-text-editor\" data-id=\"a533c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Het vertalen van uitgesproken creatief denken naar vernieuwende digitale ervaringen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7815aef elementor-widget elementor-widget-heading\" data-id=\"7815aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e309933 elementor-widget elementor-widget-text-editor\" data-id=\"e309933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KesselsKramer staat internationaal bekend om zijn onconventionele, prikkelende en eigenzinnige benadering van reclame. De uitdaging binnen meerdere projecten was om deze uitgesproken creatieve signatuur door te vertalen naar digitale platforms en campagne-extensies die net zo gedurfd en onderscheidend waren als het werk van het bureau zelf.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0cc3f elementor-widget elementor-widget-heading\" data-id=\"9f0cc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aanpak &amp; Werk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04e655 elementor-widget elementor-widget-text-editor\" data-id=\"f04e655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"708\" data-end=\"775\">Hans Brinker Budget Hotel \u2014 Digitale wereld &amp; campagneproductie<\/strong><br data-start=\"775\" data-end=\"778\" \/>Als onderdeel van de wereldwijd geprezen, award-winning campagne van KesselsKramer werd de digitale wereld van het Hans Brinker Budget Hotel ontwikkeld. Het project omvatte zowel de ontwikkeling van de website als de productie van drie televisiereclames.<br data-start=\"1032\" data-end=\"1035\" \/>Design door <strong data-start=\"1047\" data-end=\"1066\">Anthony Burrill<\/strong> en <strong data-start=\"1070\" data-end=\"1085\">Bart Overes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94625f3 elementor-widget elementor-widget-heading\" data-id=\"94625f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KesselsKramer \u2014 Bureauwebsite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a07922 elementor-widget elementor-widget-text-editor\" data-id=\"7a07922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De vernieuwde website van KesselsKramer vertelde het verhaal van het bureau op een eigenzinnige en karakteristieke manier. Uitspraken als <em data-start=\"1262\" data-end=\"1288\">\u201cShopping is a religion\u201d<\/em> waren verweven in de site. Volledig ontwikkeld in Flash \u2014 destijds toonaangevend \u2014 was de website minstens zo vernieuwend als het bureau zelf. KesselsKramer werd eerder uitgeroepen tot <em data-start=\"1474\" data-end=\"1499\">Agency of the Year 1999<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdf6db elementor-widget elementor-widget-heading\" data-id=\"6bdf6db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Save the Bug! \u2014 Campagnewebsite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3451fe7 elementor-widget elementor-widget-text-editor\" data-id=\"3451fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De website <em data-start=\"1551\" data-end=\"1566\">Save the Bug!<\/em> werd ontwikkeld in samenwerking met KesselsKramer en had een speelse maar duidelijke missie: het voorkomen van de totale uitroeiing van de millennium bug aan het einde van 1999. Ter ondersteuning van dit concept werd de <strong data-start=\"1787\" data-end=\"1874\">KesselsKramer Foundation for the Prevention of Cruelty to Millennium Bugs (KKFPCMB)<\/strong> ge\u00efntroduceerd als onderdeel van het campagnenarratief.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e842387 elementor-widget elementor-widget-heading\" data-id=\"e842387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5b6cb elementor-widget elementor-widget-text-editor\" data-id=\"4e5b6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In al deze projecten fungeerden digitale platforms niet als neutrale dragers, maar als integraal onderdeel van het creatieve idee. Elke website was een directe verlenging van KesselsKramers herkenbare stem \u2014 provocerend, humoristisch en conceptgedreven \u2014 en droeg bij aan de internationale reputatie van het bureau als uitdager van conventies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e24198\" data-id=\"9e24198\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c1bf9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"38c1bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"930\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/KesselsKramer.png\" class=\"attachment-full size-full wp-image-3535\" alt=\"KesselsKramer\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/KesselsKramer.png 1600w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/KesselsKramer-1536x893.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212ea6b elementor-widget elementor-widget-heading\" data-id=\"212ea6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Add Your Heading Text Here<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d057d0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4d057d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"581\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/Hbrinkerjpg.jpg\" class=\"attachment-full size-full wp-image-4056\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fd951 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"44fd951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"787\" height=\"461\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/kk_full-1.gif\" class=\"attachment-full size-full wp-image-3533\" alt=\"KesselsKramer\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cba2b9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6cba2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"354\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/07\/SaveTheBug.gif\" class=\"attachment-full size-full wp-image-4046\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>KesselsKramer \u2014 Digitale platforms &amp; campagne-extensies Het vertalen van uitgesproken creatief denken naar vernieuwende digitale ervaringen. Context KesselsKramer staat internationaal bekend om zijn onconventionele, prikkelende en eigenzinnige benadering van reclame. De uitdaging binnen meerdere projecten was om deze uitgesproken creatieve signatuur door te vertalen naar digitale platforms en campagne-extensies die net zo gedurfd en onderscheidend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3833","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/3833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/comments?post=3833"}],"version-history":[{"count":55,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/3833\/revisions"}],"predecessor-version":[{"id":6786,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/3833\/revisions\/6786"}],"wp:attachment":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/media?parent=3833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}