{"id":3827,"date":"2025-07-09T09:19:09","date_gmt":"2025-07-09T09:19:09","guid":{"rendered":"https:\/\/www.thereisonlyonevoice.nl\/?page_id=3827"},"modified":"2026-01-14T08:24:22","modified_gmt":"2026-01-14T08:24:22","slug":"perfettivanmelle","status":"publish","type":"page","link":"https:\/\/www.bartoveres.nl\/nl\/perfettivanmelle\/","title":{"rendered":"perfettivanmelle"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3827\" class=\"elementor elementor-3827\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77ce2ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77ce2ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52a5fbd\" data-id=\"52a5fbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c526cf4\" data-id=\"c526cf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04ffe12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04ffe12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fd7e18\" data-id=\"3fd7e18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-290ae70 elementor-widget elementor-widget-heading\" data-id=\"290ae70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perfetti van Melle \u2014 Rebranding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978624f elementor-widget elementor-widget-text-editor\" data-id=\"978624f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"209\" data-end=\"308\">Merkvernieuwing op internationale schaal, waarin strategie, identiteit en activatie samenkomen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a12901 elementor-widget elementor-widget-heading\" data-id=\"2a12901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3e743 elementor-widget elementor-widget-text-editor\" data-id=\"2e3e743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als internationaal opererend merk staat Perfetti van Melle voor de uitdaging om wereldwijd herkenbaar en consistent te blijven, zonder aan relevantie of eigentijdse uitstraling in te boeten. De vraag: hoe versterk je het merkfundament voor klanten, partners \u00e9n medewerkers \u2014 nu en in de toekomst?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8581d1d elementor-widget elementor-widget-heading\" data-id=\"8581d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aanpak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec39097 elementor-widget elementor-widget-text-editor\" data-id=\"ec39097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ontwikkeling van een heldere merkstrategie en aangescherpte propositie die het DNA van Perfetti van Melle opnieuw definieerden. Vanuit deze strategische basis werd een nieuw merkconcept en een consistente visuele identiteit ontwikkeld, vastgelegd in een uitgebreide brand bible.<\/p>\n<p data-start=\"915\" data-end=\"972\">De rebranding werd breed doorvertaald naar de praktijk:<\/p>\n<ul data-start=\"973\" data-end=\"1168\">\n<li data-start=\"973\" data-end=\"1018\">\n<p data-start=\"975\" data-end=\"1018\">Campagnes voor <strong data-start=\"990\" data-end=\"1016\">corporate, trade en HR<\/strong><\/p>\n<\/li>\n<li data-start=\"1019\" data-end=\"1090\">\n<p data-start=\"1021\" data-end=\"1090\">Communicatiemiddelen in <strong data-start=\"1045\" data-end=\"1064\">print en online<\/strong>, voor zowel B2B als B2C<\/p>\n<\/li>\n<li data-start=\"1091\" data-end=\"1168\">\n<p data-start=\"1093\" data-end=\"1168\">Doorlopend <strong data-start=\"1104\" data-end=\"1136\">online advies en begeleiding<\/strong> om merkconsistentie te borgen<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b0163a elementor-widget elementor-widget-heading\" data-id=\"9b0163a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultaat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa8ff6 elementor-widget elementor-widget-text-editor\" data-id=\"2fa8ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Een toekomstbestendig merk met een duidelijke en herkenbare signatuur. De nieuwe huisstijl en campagnes brachten samenhang, energie en richting in alle communicatie-uitingen. Perfetti van Melle beschikt nu over een sterker merkfundament om duurzame relaties met klanten, partners en medewerkers verder uit te bouwen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3519023\" data-id=\"3519023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e551cb elementor-widget elementor-widget-image\" data-id=\"7e551cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1099\" height=\"747\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/PvM-Welkomstbord-2.jpg\" class=\"attachment-full size-full wp-image-5069\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee682f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee682f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cd032ea\" data-id=\"cd032ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d31d96 elementor-widget elementor-widget-heading\" data-id=\"4d31d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brandmanual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e929227 elementor-widget elementor-widget-image\" data-id=\"e929227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1891\" height=\"2560\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Brand-boekje-PVM-1-scaled.jpg\" class=\"attachment-full size-full wp-image-5058\" alt=\"\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Brand-boekje-PVM-1-scaled.jpg 1891w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Brand-boekje-PVM-1-1134x1536.jpg 1134w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Brand-boekje-PVM-1-1513x2048.jpg 1513w\" sizes=\"(max-width: 1891px) 100vw, 1891px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-42a5306\" data-id=\"42a5306\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d1f67 elementor-widget elementor-widget-image\" data-id=\"d7d1f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1816\" height=\"2560\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/klejuerenBrand-boekje-PVM-6-scaled.jpg\" class=\"attachment-full size-full wp-image-5066\" alt=\"\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/klejuerenBrand-boekje-PVM-6-scaled.jpg 1816w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/klejuerenBrand-boekje-PVM-6-1090x1536.jpg 1090w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/klejuerenBrand-boekje-PVM-6-1453x2048.jpg 1453w\" sizes=\"(max-width: 1816px) 100vw, 1816px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4325dc5\" data-id=\"4325dc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-863c6ea elementor-widget elementor-widget-image\" data-id=\"863c6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1790\" height=\"2560\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/icons-scaled.jpg\" class=\"attachment-full size-full wp-image-5063\" alt=\"\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/icons-scaled.jpg 1790w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/icons-1074x1536.jpg 1074w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/icons-1432x2048.jpg 1432w\" sizes=\"(max-width: 1790px) 100vw, 1790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5a8488 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5a8488\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04d9146\" data-id=\"04d9146\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed73ed2 elementor-widget elementor-widget-image\" data-id=\"ed73ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Mentos-Suikervrij-A4-scaled.jpg\" title=\"Mentos Suikervrij A4\" alt=\"Mentos Suikervrij A4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a127069\" data-id=\"a127069\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc7341e elementor-widget elementor-widget-image\" data-id=\"bc7341e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1588\" height=\"2048\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Adv-Perfetti_NL-1588x2048.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5057\" alt=\"\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Adv-Perfetti_NL-1588x2048.jpg 1588w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Adv-Perfetti_NL-1191x1536.jpg 1191w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/Adv-Perfetti_NL.jpg 1839w\" sizes=\"(max-width: 1588px) 100vw, 1588px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b07a1f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b07a1f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6aa188b\" data-id=\"6aa188b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d21de30 elementor-widget elementor-widget-heading\" data-id=\"d21de30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Perfetti van Melle <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af7337 elementor-widget elementor-widget-image\" data-id=\"8af7337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"838\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/homepagina-frismakers.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5062\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76ad3cb\" data-id=\"76ad3cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d2fa8 elementor-widget elementor-widget-heading\" data-id=\"a4d2fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Perfetti van Melle <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4553b33 elementor-widget elementor-widget-image\" data-id=\"4553b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/homepagina_drop.jpg\" title=\"homepagina_drop\" alt=\"homepagina_drop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3f1bfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3f1bfb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2be488a\" data-id=\"2be488a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92668eb elementor-widget elementor-widget-heading\" data-id=\"92668eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perfetti van Melle Powerpoint templates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8ded6 elementor-widget elementor-widget-image\" data-id=\"0e8ded6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"822\" src=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/PVMPP.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5071\" alt=\"\" srcset=\"https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/PVMPP.jpg 1648w, https:\/\/www.bartoveres.nl\/wp-content\/uploads\/2025\/08\/PVMPP-1536x766.jpg 1536w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1bbbd10\" data-id=\"1bbbd10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Perfetti van Melle \u2014 Rebranding Merkvernieuwing op internationale schaal, waarin strategie, identiteit en activatie samenkomen. Context Als internationaal opererend merk staat Perfetti van Melle voor de uitdaging om wereldwijd herkenbaar en consistent te blijven, zonder aan relevantie of eigentijdse uitstraling in te boeten. De vraag: hoe versterk je het merkfundament voor klanten, partners \u00e9n medewerkers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3827","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/comments?post=3827"}],"version-history":[{"count":23,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/3827\/revisions"}],"predecessor-version":[{"id":6741,"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/pages\/3827\/revisions\/6741"}],"wp:attachment":[{"href":"https:\/\/www.bartoveres.nl\/nl\/wp-json\/wp\/v2\/media?parent=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}