Port of Amsterdam – Port Jumping Game

How do you make the Port of Amsterdam appealing to young people who are mostly focused on school, friends, and gaming? By connecting their world with that of the harbor. Port of Amsterdam wanted to position itself as a modern, dynamic employer — while giving young people a fun, playful way to discover the many opportunities within the port.

Our approach

We developed Port Jumping: a free computer game that allowed students to explore the harbor in their own way. The game combined adventure and competition with an educational layer. While playing, young people learned about the wide range of jobs and possibilities within the port — without it ever feeling like a lesson.

The game was launched in the run-up to the Open Port and Industry Day. Players with the highest scores were invited to compete live for the title of Best Portjumper. Gaming thus became more than just entertainment — it turned into a gateway to engagement, excitement, and pride in the Port of Amsterdam.

The result

• Positioning: The port was presented as a modern and dynamic employer.

• Engagement: Students from the region actively played and shared the game.

• Data: Expansion of the email database for future campaigns.

• Sustainability: The game remained available online after the final event, allowing young people to continue discovering the port and its career opportunities.

With Port Jumping, a playful and innovative way was found to reach and inspire a young audience — showing the port as a place full of opportunities for their future.