ING Brainstorm sessions

Client: ING (Netherlands & Belgium)
Organization: MTVR
Target group: Employees of the tribe D&CS — Document & Content Services
Issue: What can Virtual Reality add to the existing communication tools of D&CS?

ING — Virtual Reality for Document & Content Services (Amsterdam & Brussels)

Approach
We organized two compact, hands-on brainstorm sessions (Amsterdam and Brussels) in which participants not only heard about VR, but especially experienced it. After brief examples and demos, teams worked with a simple canvas: Use case → Goal → Target group → Moment in the journey → What does VR replace/supplement? → KPI → MVP.
Participants prioritized ideas with an impact/effort matrix, so it immediately became clear where VR does make a difference—and where traditional means suffice.

Concept directions (selection)

  • Inside D&CS – onboarding in VR
    New colleagues receive a virtual tour of the chain: from document inflow and processing to archiving and compliance.

  • Process simulation “from document to client file”
    Experience step-by-step where risks, waiting times and transfer moments are located—ideal for process improvement and training.

  • Privacy & compliance in practical scenarios
    Practice in VR with recognizable situations (data minimization, retention periods, incident reporting) and receive direct feedback.

  • Change adoption: new working method, new tooling
    A short VR walkthrough replaces lengthy manuals and accelerates adoption during releases or process changes.

  • Virtual site tour
    Accessible 360° tour of scan streets/archive locations for stakeholders who cannot be on-site.

What it delivered

  • A prioritized shortlist of promising use cases, each with a concise MVP proposal (content, roles, security & privacy check, hardware).

  • Clear KPI’s per concept (e.g., time-to-understanding, adoption speed, error reduction in processes, training effect).

  • Support among teams in both the Netherlands and Belgium, with shared language and concrete follow-up steps.

Why this works for D&CS
VR strengthens precisely where understanding, experience and practice are central: complex chains become intuitive, changes tangible and desired behavior trainable—without thick decks or long classrooms.

Also need a pragmatic VR brainstorm or pilot for your team? I can help you from idea to a feasible MVP with measurable impact.

The VR session was very well received by the participants. Both the culture session and the use of VR for onboarding new employees by taking a look at our chain were enthusiastically received.
Ed Spitteler
Expertise Lead Outbound Customer Communication ING