vr-assessment

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Clients: Van der Maes & Koch | Eelloo | Slim Assessments

Agency: Moving Target Media Creative Agency / MTVR

Responsibilities: Strategy, concept, 360° video production, online consulting & app development guidance

Region: Netherlands

VR Assessment – Van der Maes & Koch, Eelloo & Slim Assessments
The clients — Van der Maes & Koch, Eelloo, and Slim Assessments, experts in assessment and behavioral psychology — wanted to take an innovative step in their field. Their goal: to develop a hyper-realistic, virtual reality–based Situational Judgement Test (SJT) that would require candidates to make real decisions under pressure. The result had to be an immersive experience that was both scientifically grounded and technologically advanced.

MTVR took full creative and production lead on this VR assessment. We translated the psychological framework designed by Van der Maes & Koch into a series of credible workplace situations, all filmed in 360° video.

Our Role

Concept development
Evaluation and scriptwriting for all scenarios and dialogues
Selection of locations, actors, and props
Direction and production of 360° video footage
Post-production and optimization for VR headsets
Production of the website video (introduction + explanation)

The production took place on location, with a strong focus on realism. The behavior of the co-actors, the visual cues in each setting, and the structure of the situations were carefully designed to trigger authentic behavioral responses from the candidate.

Result

The final product is an innovative VR assessment that stands in sharp contrast to traditional questionnaires or multiple-choice tests. Candidates now face a lifelike experience where they must make decisions under pressure — just as they would in real working environments.

This approach enhanced:

✔️ The validity of the assessment
✔️ The candidate’s experience
✔️ The innovative reputation of Van der Maes & Koch

Introduction Video – VR Assessment

The introduction video on vr-assessment.nl made the tool easily accessible to HR managers, recruiters, and clients.

Assessment Tech Event 2018 – Registration & Compilation

The VR assessment was officially introduced during the Assessment Tech Event 2018. We provided full video coverage of the event and produced a highlight compilation for both attendees and those who missed it.

Director, Van der Maes & Koch HRM Consultancy
“MTVR developed the first VR assessment in the Netherlands together with us. It quickly became clear that we had found the ideal partner: not only do they deliver perfected quality — the credibility of VR lies in the details — but they also bring creative ideas and proactive collaboration. In short, with Bart and Patrick, you get true professionals who act not as suppliers but as genuine partners.”