Perfetti van Melle – Rebranding

How do you ensure that an international brand remains recognizable, contemporary, and relevant — for customers, partners, and employees alike? Perfetti Van Melle asked us to collaborate on a rebranding that would provide both direction and inspiration.

Our approach

We developed a complete brand strategy and proposition that clearly redefined the DNA of Perfetti Van Melle. From that foundation, we created a new concept and a distinctive visual identity, captured in a comprehensive brand bible.

The rebranding was rolled out broadly:

• Campaigns for corporate, trade, and HR purposes

• Materials for print and online, both B2B and B2C

• Online consulting and guidance to ensure brand consistency

The result

A brand ready for the future. The new visual identity and campaigns brought coherence, energy, and recognizability to all communications. Perfetti Van Melle gained not just a refreshed look, but also a stronger foundation for building lasting relationships with customers, partners, and employees.