Client: Public Broadcaster MAX
Agency: Moving Target Media Creative Agency
Activities: (brand) strategy, concept, creation, production & supervision
Activities: (brand) strategy, concept, creation, production & supervision
Omroep MAX wanted to extend the fun of their TV program Stop de Tijd into the online world — not only to offer viewers more, but also to add a new, interactive layer to their connection with the audience.
We developed a complete online version of the game, including website, games, CMS, and backend. Everything was designed to be easy to use and broadly accessible — perfectly aligned with the character of Omroep MAX, a broadcaster originally focused on older audiences but now appealing to a much wider public.
In addition to the standard version, we also designed a special Stock Exchange Edition, giving the game even more variety and topical relevance.
In addition to the standard version, we also designed a special Stock Exchange Edition, giving the game even more variety and topical relevance.
More than 150,000 unique playersMeer dan 150.000 unieke spelers
Over 20,000 active players weekly
The game proved that television and online can truly reinforce each other. Stop de Tijd became not just a show to watch, but a game to experience — together.
The TV program MAX Geheugentrainer had been helping viewers stimulate their memory in a playful way for years. The challenge: how do you translate that same enjoyment into an online environment, so people can continue training even outside broadcast times?
We developed a complete online version of the program — from concept and design to production and support. The result: a website featuring all the games, a user-friendly CMS, clear manuals, and a stable backend and hosting setup. Everything was built with the same goal as the TV program itself: accessible, simple, and enjoyable practice.
The online Geheugentrainer became a major success:
More than 150,000 unique players
Over 30,000 active players weekly
The digital extension transformed Geheugentrainer from a television program into a daily routine for thousands of people — a place where play and training come together, and where both older and younger audiences connect through the joy of strengthening their memory.