I believe a brand only truly gains meaning when strategy and creativity meet. When sharp positioning doesn’t just stay on paper, but becomes tangible in campaigns, media, and customer journeys. My strength lies in that translation: from plan to realization. Always people-oriented, connecting, and with an eye for detail and results.
AI, to me, is not a buzzword but a logical extension of my career in digital strategy, creative concept development, and innovation. With my experience in advertising, film production, and digital campaigns — combined with my current AI expertise — I bring a unique mix: I strengthen creative teams with innovative concepts and make AI practical and relevant in the everyday reality of an agency.
Helping brands find their place: positioning & strategy
Guiding organizations through rebranding and digital transformation
Developing campaigns that make an impact — creative, innovative, and effective
Rolling out media mixes that work, online and offline
Measuring results, learning, and continuously improving
Leveraging new technologies: from AI to 360° VR
Telling stories through film and video that create meaning
Inspiring and leading teams through design thinking and agile methods
Experience with public and private organizations: from government and healthcare to education and business